But do we realize that there are many things we have to examine before agreeing to trading links with yet another website.After all, the entire point of exchanging links... I think that we all know now how essential backlinks are for the search-engine ranking success of our web site. I also think that most of us know now that one method to get these backlinks is by doing link deals with other sites. (For the uninitiated, backlinks are links o-n other web sites that point out ours.) But do we know that there are various things we have to check always before agreeing to exchanging links with still another site.All things considered, the whole point of trading links with others would be to enjoy the rank of the web web sites. If you believe any thing, you will seemingly hate to learn about found it. Its consequently essential that individuals investigate ahead of time concerning whether trading links with another site is to our advantage or-not. Ive thought about this whole notion of link exchange planning and came up with a process that involves an analysis of 3 pages of the web site we want to exchange links with. The 3 pages are - the home page where we are going to have to always check 7 reasons for having that page, - the directory page this is the site that contains a list of categories that the site has come up with in a bid to arrange its link exchanges. Visit view site to check up why to study this idea. We must check 7 things here, - the backlink page this is actually the site which will include our backlink. We also need to examine 7 things here. Remember that in some instances, the target web site will not have a listing site. In that case, our investigation would have been a 2-step one in place of a 3-step one. Within this first report, of might be 2 or 3, we will take a look at the 7 things (arranged in 2 groups) we should check about the webpage of the target web site. 1. We must check what Google thinks of-the site. This can be done by considering some items that Google is very happy to report a couple of site. The idea here is to see if you will find any problems with the website, from Googles point of view, that would cause us to choose not to trade links with them. I recommend that we seem at a) exactly how many pages does the website have indexed.This is often done by utilizing site:www.site.com within the Google search box, b) just how many backlinks does Google report for the site.This can be done by utilizing links:www.site.com inside the Google search box, c) is the site listed in Googles index.This is done through the use of www.site.com in the Google search box, d) what is the Page Rank of the site.There are lots of methods for doing this. One way is to have the Google toolbar and visit the site to see its PR. Another way is to use one of the numerous web sites on the Internet that enables us to get the PR of any web site. And yet another way is to try to find software thatll tell the PR to you of any web sites. While we will usually need to examine these 4 things together in a type of table in-order to decide if the target site moves the first step or not, youll find definite results that would cause me to decide straight away not to exchange links with a site - when the PR of the site is zero, - if the site isnt shown in the Google index, When the site doesnt have any pages found by Google -. Identify more on our related portfolio - Click this link Note How is Directory Submission. Youll note here that Im using Google while the first step in the preparation. In-fact, we may use any internet search engine if we wish to but given that Google is more fussy than the others as it pertains to backlinks, Id suggest using Google in the above first faltering step. 2. Id then suggest that we examine 3 tickets of the home page of the target site, in a bid to find out if the site features a design suitable for ours a) its title tag, b) its information label, D) its key-words draw. There are numerous means of checking the contents of a web pages tags. If your browser, such as for instance MSIE, allows you to view the contents of a web page, then youll need to visit the home page and click on the right menu command to view the contents of the page. You then should scroll to the top of the page to see the contents of its tickets. The alternative will be to try to find web sites on the net that enable you to view the contents of the tags of any web pages. There are various such web sites online. The explanation for this task is the fact that Google takes into account the design of those sites when taking a look at backlinks. This means that backlinks from a site thats a theme compatible with ours will soon be of greater price than one that comes from a site that has nothing to do with what our site is about. As mentioned above, this preparation is on the home page of the target site and is only the initial step. You can find 2 more steps one on the listing page and one on the backlink page. It is only if the prospective site passes the 3 steps that we must feel confident about trading links together in that the link trade will be to our advantage. Needless to say that the target web site will even need to perform the same 3-step examination of our site prior to wanting to trade links with us. Serge M Botans.